This was a fun story that started with some thinking about the news that New York City is taking steps to divert more of the city's waste stream to composting facilities instead of into landfills. Around the same time, I was at a trade show where I saw vendors serving food samples on beautiful paper plates that were also compostable. I went online to see what compostable paper plates were on the market and found some great stuff. Then I went to another trade show, this time for the foodservice industry, and I happened to be discussing my work on the story with one of the vendors. And just at that time, a man came up behind me, overheard what I was saying, and told me that I really should stop by another booth at the show to talk to the man from Aspenware.
I knew I was onto a story that would be as interesting to readers as I had found it myself when I found myself discussing compostable dinnerware at a dinner party. Questions were asked, and the economics and ethics of compostable dinnertable became a topic for discussion for the entire table. It was fun to know that I'd given people that I respect something to think about.